Look…MAGIC from my mom! =)

Remember the rug that was torn apart by the Rug Badger? (By the way, that was NOT an equipment problem…it was a TECHNICIAN problem. He clearly had not been properly trained to be gentler with this woven Turkish rug.)

Take a look at these BEFORE and AFTER photos of the repair work by my mother Kate Blatchford, who is a kick-butt rug repair specialist – one of the very best in the business:

Torn by a competitor's equipment

Fixed by Kate at San Diego Rug Cleaning Co.

Here’s another (there were EIGHT significant torn areas…):

Torn by a competitor's equipment.

Fixed by Kate at San Diego Rug Cleaning Co.

And another:

Torn by competitor's equipment.

Fixed by Kate at San Diego Rug Cleaning Co.

At our rug shop our motto is:

"We can do it!"

We saved our competitor’s butt…which is what we do – the right thing for the RUG, no matter who brings us the job.

And I don’t think the rug’s owner will ever know what happened…

…unless they read this blog and recognize their rug.  =)

The REAL DIRT on Rug Cleaning

Those of you coming to the Piranha Marketing Conference next month, on the Wednesday “Real Dirt Training” Day and Trade Show, I will be having a workshop called the Real Dirt on Rug Cleaning.

In the workshop we will be covering:

- How to set up a rug shop successfully no matter what your budget is. (I’m going to blast away the BS that you need to spend hundreds of thousands on building a large plant with BIG machinery to be the best rug cleaning operation in your town. That’s a lie. We started out scrubbing rugs by hand on our back antique rug gallery…and I’ll lay out the best ways to get the job done well without mortgaging away all of your kids.)

- The do’s and don’ts of the rug cleaning craft. (What you REALLY need to know, and what is simply “spin” by some industry figures to peddle more of their classes and “wool-safe” chemicals.)

- The biggest rug disasters – and how to avoid them. (The biggest mistakes I see continually in this business that are ruining rugs…and some of my own BIG DUMB MISTAKES and lessons from growing up in this business.)

- How to deliver the BEST work and service to your rug owning clients, and how to really become the “go-to” expert in your town.

This industry needs MORE rug specialists, so if you have any interest at all in the craft, this Wednesday October 13th “Real Dirt on Rug Cleaning” session is free to everyone who is coming to the Piranha Marketing Cash Creation Conference on October 13-15 in Phoenix, Arizona.

See you there!

- Lisa